KIMP’s Picks 14th February: Weekly Highlights In Design, Marketing, AI, & More
Love to stay in the loop with the latest social media buzz but hate doomscrolling? Then KIMP’s Picks is for you. This is our weekly recap post where we handpick posts that summarize the week that was. From AI news to design and marketing inspiration, social media feature updates, and more, this is your one-stop shop for an end-of-the-week social media catch-up!
Ready for this week’s updates? Let’s dive in.
In the Marketing Realm
GenZ’s love for X
Wondering where to direct your social media marketing strategy? Then this post from X is quite insightful. It talks about GenZ’s love for X and how brands can tap into this.
With a 31% Gen Z user base and a steady 12% growth in the U.S. since 2022, X has become an essential space for brands aiming to engage this influential demographic.
In short, X presents a major opportunity for brands to tap into Gen Z’s digital universe. For marketers, this means leveraging X’s ad technology and video-first approach to stay relevant in the evolving social landscape.
— Business (@XBusiness) February 10, 2025
Google discusses the benefits of Product Studio
Google shared a post discussing the benefits of Product Studio and reminding marketers of the significance of this tool in product advertising.
It highlights how Google Studio can be a great way to tweak your images to make them work across diverse Google platforms and how it can also be a great way to add holiday updates and seasonal elements to photos.
So, if you are a Merchant Center user relying on Google Ads, this is a product you definitely need to try.
Level up your product images with Product Studio ✨
The tools can help you generate scenes, increase image resolution, edit backgrounds, & generate product videos. See below for the benefits 👇 and share this with a fellow business owner! https://t.co/xsTFfI8lSB pic.twitter.com/h25Hl4not8
— Google Small Business (@GoogleSmallBiz) February 12, 2025
Google expands Campaign Manager 360 with fresh integrations
Google is enhancing Campaign Manager 360 with a range of new integrations. The idea is to to simplify ad serving, improve creative workflows, and provide deeper performance insights (especially in the rapidly growing Connected TV (CTV) space).
The latest partnerships with Google Ads, Adobe, Typeface AI, The Trade Desk, and Netflix Ads aim to streamline campaign activation and creative management across multiple platforms. As advertisers navigate a fragmented digital landscape, these updates promise a more seamless, data-driven approach to cross-channel marketing.
🚀 Big news for advertisers! Campaign Manager 360 is expanding partnerships and introducing new integrations with @GoogleAds , as well as @Adobe, @typefaceai, @TheTradeDesk, and @netflix Ads.
Here’s what you can expect:
❇️ Streamlined workflows
❇️ Simplified campaign activation… pic.twitter.com/mKPNvxYOJs— Google Marketing Platform (@GMktgPlatform) February 7, 2025
Among the key enhancements, Adobe GenStudio and Typeface AI will help brands produce and deploy creative assets faster, while The Trade Desk and Google Ads integrations simplify campaign tagging and activation.
Additionally, a new partnership with Netflix Ads allows advertisers to measure and track ad performance directly within Campaign Manager 360.
A lesson in viral marketing
Duolingo has a unique marketing strategy built primarily on its Duo mascot and a bold and quirky brand personality. There is also the unique and somewhat daunting tone of voice of Duo that most people recognize.
Amidst this, Duolingo recently has created a lot of buzz for having announced the demise of their beloved owl mascot. They shared a post giving a statement and a short video showing Duo being hit by a Cybertruck.
This marketing stunt is perhaps one of the most interesting things that happened this week in the marketing realm. Head over to the comment section and you’ll see how brands big and small have responded to this trend. Even big names like Netflix have hopped on their trend and shared their condolences for the departure of everyone’s favorite owl mascot.
an important message from Duolingo pic.twitter.com/jTTT680yVs
— Duolingo (@duolingo) February 11, 2025
Duolingo’s marketing stunt here is a brilliant lesson in shockvertising and a reminder of the significance of a well-designed and well-utilized brand mascot.
Strategic branding – an overview
Adobe discusses “strategic branding” in the below post on the Adobe Express page. From covering the nitty gritty including the benefits of strategic branding, to useful tips to execute this, the post has a detailed discussion.
It also explores the diverse elements of strategic branding like audience persona, brand purpose, differentiation analysis, and others and the significance of each of these.
Create a powerful brand identity for yourself using strategic branding 🦾
Learn everything you need to know about brand identity and why it’s important in 2025. https://t.co/1EEcndzwlB
— Adobe Express (@AdobeExpress) February 12, 2025
