February 18, 2025

Top 6 Beginner-Friendly Video Editing Tools You Must Try Videos have become an essential part of modern marketing – whether it’s introducing a brand, reviewing a product, unboxing a new gadget, or sharing customer stories. With videos flooding every platform, the real challenge is making yours stand out. How do you ensure your video captures attention rather than getting lost in the crowd? This is where video editing plays a crucial role. And today we’re discussing video editing tools. Whether you’re a content creator looking to create polished, professional-looking videos or a marketer looking to streamline your video editing process, we’ve compiled a list of the best beginner-friendly video editing tools to help you get started. Before diving in, let’s explore why video editing matters and what features to consider when choosing the right tool. Video Editing: The Key to Standout Content Video Editing Tools – What Should You Look For?  6 Video Editing Tools That Are Perfect For Beginners  1. DaVinci Resolve  2. Clipchamp  3. CyberLink PowerDirector  4. Canva Video Editor  5. Filmora  6. VN Video Editor  Bonus: Unlimited Design Services  Simplify Video Editing With KIMP Video Editing: The Key to Standout Content With most smartphones now allowing users to record stunning quality videos and with easy access to videography equipment where required, is video editing really that important? Short answer: yes! Here’s why: Video editing helps enhance the visual appeal of videos. We are not talking about flashy effects. We’re talking about smooth transitions and color and lighting touch-ups that ensure that the video is easy on the eyes. The right video editing tool helps you add clear captions and text overlays so that your video is engaging with and without the sound. This is crucial considering that about 92% of online users watch their videos with the sound off. Need your video to flow smoothly and deliver the message clearly? Then video editing might help create that flow thus enhancing storytelling. Proper video editing helps you optimize your content for smaller screens. This is important considering that about 75% of all the videos viewed online are viewed on mobile devices. Video editing tools allow you to add audio to make the video more engaging. This could be in the form of sound effects at the right places to create drama or even catchy tunes to set the vibe of the video. So video editing is important! But the next question is – how do you find the right video editing tools? Know that there are plenty of options out there. The key is to understand what features to look for when comparing your options. Video Editing Tools – What Should You Look For? The next question is about what to look for in video editing tools. While the answer depends entirely on how you use your videos, there are a few attributes that help you shortlist the ones that are worth your time. And here they are: Basic editing options – no matter what your goals are, the tool needs to have some basic editing options like cutting, trimming, and joining of clips and basic color/brightness adjustments. Audio editing options – does the tool have a library of audio tracks and sound effects? Additionally, the option to remove background sounds helps. Text editing options – tools that support easy text overlays and a good collection of fonts and effects for text. Automatic caption generation is a great feature to have as well. Multi-format support – you need tools that support the import and export of videos in multiple formats to be sure that you do not have to hunt for video format conversion tools separately. Template library – most popular tools these days have standard templates that you can use to quickly add intros and outros to your videos. This is also handy when you have to understand the right settings for diverse platforms. Easy-to-use interface – of course, if you had to spend days just to perfect the tool then it does not make sense, does it? That’s why our list focuses on just the right ones that even those with no prior video editing experience can handle. With the basics sorted, let’s quickly jump to our list of the best beginner-friendly video editing tools out there. 6 Video Editing Tools That Are Perfect For Beginners

KIMP’s Picks 14th February: Weekly Highlights In Design, Marketing, AI, & More Love to stay in the loop with the latest social media buzz but hate doomscrolling? Then KIMP’s Picks is for you. This is our weekly recap post where we handpick posts that summarize the week that was. From AI news to design and marketing inspiration, social media feature updates, and more, this is your one-stop shop for an end-of-the-week social media catch-up! Ready for this week’s updates? Let’s dive in. In the Marketing Realm  GenZ’s love for X  Google discusses the benefits of Product Studio  Google expands Campaign Manager 360 with fresh integrations  A lesson in viral marketing  Strategic branding – an overview  In the Content Marketing Realm  Tapping into the power of AI for local content  Google demonstrates the power of gamified content  In the Design Realm Say “hello” to Adobe Firefly’s video model  Adobe launches Project Neo in Public Beta  Adobe Illustrator updates  YouTube’s new hues  Image upscaling on Freepik  In the AI Realm  OpenAI’s roadmap for GPT models  More quick updates from OpenAI  Whisk now expands to more countries  A new step in filmmaking  AssemblyAI makes progress in speech recognition  Social Media Feature Updates and Algorithm Changes YouTube’s big bets for 2025  Discord introduces the “Ignore” feature  Snapchat announces new features  Time to Wrap Up… In the Marketing Realm GenZ’s love for X Wondering where to direct your social media marketing strategy? Then this post from X is quite insightful. It talks about GenZ’s love for X and how brands can tap into this. With a 31% Gen Z user base and a steady 12% growth in the U.S. since 2022, X has become an essential space for brands aiming to engage this influential demographic. In short, X presents a major opportunity for brands to tap into Gen Z’s digital universe. For marketers, this means leveraging X’s ad technology and video-first approach to stay relevant in the evolving social landscape. https://t.co/YNC0fVuPNY — Business (@XBusiness) February 10, 2025 Google discusses the benefits of Product Studio Google shared a post discussing the benefits of Product Studio and reminding marketers of the significance of this tool in product advertising. It highlights how Google Studio can be a great way to tweak your images to make them work across diverse Google platforms and how it can also be a great way to add holiday updates and seasonal elements to photos. So, if you are a Merchant Center user relying on Google Ads, this is a product you definitely need to try. Level up your product images with Product Studio ✨ The tools can help you generate scenes, increase image resolution, edit backgrounds, & generate product videos. See below for the benefits 👇 and share this with a fellow business owner! https://t.co/xsTFfI8lSB pic.twitter.com/h25Hl4not8 — Google Small Business (@GoogleSmallBiz) February 12, 2025 Google expands Campaign Manager 360 with fresh integrations Google is enhancing Campaign Manager 360 with a range of new integrations. The idea is to to simplify ad serving, improve creative workflows, and provide deeper performance insights (especially in the rapidly growing Connected TV (CTV) space). The latest partnerships with Google Ads, Adobe, Typeface AI, The Trade Desk, and Netflix Ads aim to streamline campaign activation and creative management across multiple platforms. As advertisers navigate a fragmented digital landscape, these updates promise a more seamless, data-driven approach to cross-channel marketing. 🚀 Big news for advertisers! Campaign Manager 360 is expanding partnerships and introducing new integrations with @GoogleAds , as well as @Adobe, @typefaceai, @TheTradeDesk, and @netflix Ads. Here’s what you can expect: ❇️ Streamlined workflows ❇️ Simplified campaign activation… pic.twitter.com/mKPNvxYOJs — Google Marketing Platform (@GMktgPlatform) February 7, 2025 Among the key enhancements, Adobe GenStudio and Typeface AI will help brands produce and deploy creative assets faster, while The Trade Desk and Google Ads integrations simplify campaign tagging and activation. Additionally, a new partnership with Netflix Ads allows advertisers to measure and track ad performance directly within Campaign Manager 360. A lesson in viral marketing Duolingo has a unique marketing strategy built primarily on its Duo mascot and a bold and quirky brand personality. There is also the unique and somewhat daunting tone of voice of Duo that most people recognize. Amidst this, Duolingo recently has created a lot of buzz for having announced the demise of their beloved owl mascot. They shared a post giving a statement and a short video showing Duo being hit by a Cybertruck. This marketing stunt is perhaps one of the most interesting things that happened this week in the marketing realm. Head over to the comment section and you’ll see how brands big and small have responded to this trend. Even big names like Netflix have hopped on their trend and shared their condolences for the departure of everyone’s favorite owl mascot. an important message from Duolingo pic.twitter.com/jTTT680yVs — Duolingo (@duolingo) February 11, 2025 Duolingo’s marketing stunt here is a brilliant lesson in shockvertising and a reminder of the significance of a well-designed and well-utilized brand mascot. Strategic branding – an overview Adobe discusses “strategic branding” in the below post on the Adobe Express page. From covering the nitty gritty including the benefits of strategic branding, to useful tips to execute this, the post has a detailed discussion. It also explores the diverse elements of strategic branding like audience persona, brand purpose, differentiation analysis, and others and the significance of each of these. Create a powerful brand identity for yourself using strategic branding 🦾 Learn everything you need to know about brand identity and why it’s important in 2025. https://t.co/1EEcndzwlB — Adobe Express (@AdobeExpress) February 12, 2025

Ad Fatigue Killing Your ROI? Here’s What to Do Algorithm changes, shrinking marketing budgets, negative brand perception – there are plenty of things a marketer has to worry about. But beyond these, there’s a new threat emerging in the digital age and that is – ad fatigue. Are your carefully crafted ads not converting as intended? Perhaps your engagement metrics are not as expected despite your best efforts? This might all be due to ad fatigue. It’s exactly what it sounds like – your audience is simply tired of seeing too many ads. Too many ads that look the same. Too many ads that sound and feel overly promotional. The result? Your audience becomes blind to your brand’s message in the process. Now, you do not want that, do you? In this post, we’re exploring the detrimental effects of ad fatigue and some tips to overcome it. Particularly about any design tips that will help enhance your advertising efforts. Let’s get started now, shall we? Understanding the Impact of Ad Fatigue on Your Marketing Efforts Tackling Ad Fatigue – 7 Strategies to Explore  1. Diversity in ad formats – mix it up for good!  2. Focus on value first, sales second  3. Unleash the power of interactive ads  4. Precise audience targeting  5. Keep the text minimal & to the point  6. Inject some character into your ads  7. Build authenticity with user reviews & testimonials  Say Goodbye to Ad Fatigue & Create Ads That Appeal to Your Audience  Understanding the Impact of Ad Fatigue on Your Marketing Efforts Some sources state that most consumers are exposed to thousands of ads every day. While we do not know if those figures are accurate, one thing we know for sure is that ads are everywhere. On that web page you browse, the app you use, and even in between those videos you watch. Naturally, ad fatigue is a serious concern. After all, no one likes promotional messages being shoved on them all day every day. So ad fatigue leads to your customers becoming oblivious to your ads and your brand. When this happens, your ad reaches the right audience but does not drive the intended action. So, what does this lead to? Engagement rates decline – when users see the same ads over and over again, they stop engaging with it. Too many ignored ads lead to negative brand perception. You do not want your audience to view your ads as spammy, do you? Wasted ad spend – Poor-performing ads are a waste of marketing budgets. Did you know that the advertising market is expected to reach US$1,158 billion in 2025? With advertising expanding at this pace, you need to be sure that your ad spend is being utilized well. With all these hassles to avoid, it’s time to think about preventing ad fatigue. So, how do you do that? Let’s find out. Tackling Ad Fatigue – 7 Strategies to Explore 1. Diversity in ad formats – mix it up for good! Each platform supports a different set of ad formats. There are image and video ads, interstitial ads that are immersive, Story ads, carousel ads, and more. What works on one platform might not on the other. And what works for one brand might not work for another. Therefore, if you think that your ad metrics are not up to the mark, one of the first ideas to explore is to switch up ad formats. Repurpose your existing static posts and create carousel ads that encourage users to swipe through and grab more details. Here’s one such ad where Google Ads promotes the same message but in two different formats. One simply talks about the £1200 ad credits advertisers can get on signing up. The static image ad is straightforward and promotional whereas the carousel ad is informative and engaging.